綠色公民 – 3D眼鏡

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20/07/2010

綠色公民 – 3D眼鏡 余若薇

四大影院品牌宣布由9月16日起,旗下20間影院取消向觀眾免費借出3D眼鏡。日後觀賞3D電影時如沒有自攜立體眼鏡,就只能即場購買每副6元的3D眼鏡。計劃原意是將BRING YOUR OWN BAG (BYOB)的概念延伸至立體眼鏡,鼓勵BRING YOUR OWN GLASSES (BYOG)減少浪費及確保生。

觀眾大都即興看電影,多數不介意多付6元看一齣3D電影。藉6元收費促使觀眾養成自攜立體眼鏡的習慣恐怕難以成事。即使是環保購物袋,也是經政府不斷教育市民自備環保購物袋,讓市民慢慢培養成自備購物袋的習慣,購物膠袋徵費的措施才能水到渠成。

若要觀眾養成自攜3D眼鏡習慣達至環保目的,四大影院品牌也許應考慮推出即場租借或徵收按金的3D眼鏡服務,可能更能平衡觀眾的觀影習慣和環保需要。

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